Atco is done

Dan Bennett · 07-20-2023, 01:48 PM

I agree that running a dragstrip in 2023 is a very risky thing. But as for low/no profits due to the lack of spectators I get a bit confused. There is a classic textbook on how to make that work.

I doubt there is single operator in the US who doesn't know about the Baders. For years, they have sold out events. And from having covered events there along with renting the track for musclecar shows, I honestly have to say it's not a great track just by itself. Resort area means ludicrous prices for food and lodging with most some distance away on 2 lane roads. Close to a great lake so weather can be iffy.

But they make it work by closely watching what both racers and spectators want. And then doing whatever is necessary to keep improving.

I guess there is a chance that the money for improvements and advertising is just not there for most operators by now. But even after decades of loving class cars, I am positive you have to give the general public something that makes them think "I'd like to see that". We all know how great Stockers and Super Stockers are, both in the pits and on the track. Until you can get people into the place, they will not have a chance to realize that and continue to have no idea.

07-20-2023, 01:48 PM	#12
Dan Bennett Member Join Date: Jun 2007 Posts: 439 Likes: 850 Liked 595 Times in 136 Posts	Re: Atco is done I agree that running a dragstrip in 2023 is a very risky thing. But as for low/no profits due to the lack of spectators I get a bit confused. There is a classic textbook on how to make that work. I doubt there is single operator in the US who doesn't know about the Baders. For years, they have sold out events. And from having covered events there along with renting the track for musclecar shows, I honestly have to say it's not a great track just by itself. Resort area means ludicrous prices for food and lodging with most some distance away on 2 lane roads. Close to a great lake so weather can be iffy. But they make it work by closely watching what both racers and spectators want. And then doing whatever is necessary to keep improving. I guess there is a chance that the money for improvements and advertising is just not there for most operators by now. But even after decades of loving class cars, I am positive you have to give the general public something that makes them think "I'd like to see that". We all know how great Stockers and Super Stockers are, both in the pits and on the track. Until you can get people into the place, they will not have a chance to realize that and continue to have no idea.