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#31 |
Senior Member
Join Date: May 2004
Location: Brookfield, CT
Posts: 708
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If John Force or Don Shoemacher signs a pepsi sponsorship all will be able to drink what ever they want.
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Lee Valentine 1661 STK |
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#32 | |
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As a business owner I would opt out. The whole point of contingency stickers (in my view) is the manufacture gets exposure from the cars that don't win as well as the winners! More stickers the better chance another racers would be compelled to use that product. Just thinking out loud...
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Ross Gregory 5133 Stock,Super Stock 53 Top Dragster |
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#33 |
Junior Member
Join Date: Apr 2014
Posts: 34
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For basic contingency posting NHRA charges roughly $7k. For added programs or posting more products there is an additional fee.
There was an added minimum payout that had to be met. Not sure if that still exists but if I recall correctly it was $17k. So if you posted contingency for $7k, and only paid out another $7k, you owed NHRA the difference of $10k. From a financial standpoint I could see them wanting your racers to NOT win, realistically I think there wasn't any real motivation one way or the other. I like a percentage plan. Every manufacturer puts up a specified amount up front, when a claim gets paid NHRA pays the racer, takes 15% for administration, and gives the company back whatever is left at the end of season. You could pay racers right at the track. And the only way they make money (other than interest from sitting on the upfront cash) is to encourage people to run your products and win. I would even be ok if any minimum wasn't met the leftover money goes toward National Dragster ads for the product. Why not deliver somethign of value to help marketing? An ad costs them very little but has a high perceieved value. of course I also think there should be a parts submission fee for reviewing a product and if approved that money goes toward ads on NHRA.com or National Dragster. To me things like head studs should have been legal in Stock long ago, why not put together a plan for someone like ARP to launch the product in the Stock ranks that involves a submission, review and ad plan? If you took the copntingnency money and pooled it, that could be someones full time job and sponsors could get more out of it. As could racers. |
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#34 |
Senior Member
Join Date: Jan 2002
Location: duncannon
Posts: 837
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In regards to stickers on cars. don't forget we our pit friendly to the fans that walk around and look at the cars and ask questions. We are always asked what products we use and seeing those decals on the cars goes a long way in the decision of a racer or fan as to what products he buys.
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Tim Worner SS 1747 |
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#35 | |
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Join Date: May 2002
Location: Shelby, NC
Posts: 1,818
Likes: 2,159
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The decal is everything. I am sure that your parts purchase makes the manufacturer happy. But, do you really think that your purchase warrants a contingency? Tim has it right. The car show sells parts. Thats the bottom line. If we represent the parts in a positive manner the manufacturer has the potential to sell to the masses. Every time a fan walks into your pit space and asks about your car your positive feedback sells parts. |
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#36 | |
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Join Date: Dec 2009
Location: Clinton, OH
Posts: 106
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#37 |
Senior Member
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Decals can enhance a car or ruin the looks of a great paint job. Racers, chassis builders and engine builders know which products work, are reliable, last and help us go fast.
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Chuck Beach 3340 STK |
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#38 | |
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Join Date: May 2002
Location: Shelby, NC
Posts: 1,818
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I have had manufacturers that don't post with the NHRA but know that I run their product ask me to display their decals. So, I know that the decal is VERY important to some. I also know that a lot of companies love to see their logo on TV and in print. I am also sure that they don't give me logo T-shirts just because they feel sorry for me! Do you guys pay if the decal isn't present? |
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#39 |
Senior Member
Join Date: Jul 2007
Location: East China, MI
Posts: 504
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Don't kid yourself, decals, banners, T shirts, etc. play a significant part of the advertising dollar spent for a manufacturers product. It is all about name/logo and product recognition. When a customer is searching for a product, the name of a manufacturer that the customer recognizes from advertising is more than likely considered.
Do you think Budweiser would give the NFL, NHL and MLB long dollar and not display their banners and electronic displays? I think not.
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Nelson Kowal Stock 345 |
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#40 | |
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Join Date: Sep 2006
Location: Bellevue Ohio
Posts: 984
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Joe Buchanan SS/BX 3117 |
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