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#1 | |
Senior Member
Join Date: Mar 2002
Location: usa
Posts: 752
Likes: 204
Liked 136 Times in 49 Posts
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#2 |
Senior Member
Join Date: Apr 2007
Posts: 581
Likes: 0
Liked 17 Times in 7 Posts
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I've said it before and I'll say it again, you need to raise awareness of your product! You must advertise in order to maximize your portion of the publics entertianment dollar !!! THEY WILL NOT COME AND SEE/SUPPORT YOU IF THEY DON'T KNOW YOU EXIST! Everybody is not a motor head, atleast not yet but there's a first for everything. Expose them to what you love to see and do!
1. Fill the grandstands....even if you need to give them away with free admission (on the spectator side). Now charge them to enter the pits, (after they're hooked). Sell products to all the full seats ie. food, souviners. YOU CAN'T SELL ANYTHING TO AN EMPTY SEAT! 2. Have a cost for up close/priority parking for spectators. 3. Saturate the community with promotional oppurtunities ie. Race Cars and Drivers/Teams on location in the publics eye. Media advertisments Radio/TV/ internet. I realize these things cost money....but most are simply effort driven! 4. Have some type of compensation for racers who are willing to go above and beyond to promote in the area prior to an event ie. priority pit parking, additional event passes, acknoledgement on the public address system etc. The racers should back this program to the fullest, because it enhances the their future and drag racing in general. 5. As far as the racing itself, I don't believe that you should cheapen or water down the Stock and Super/Stock classes/rules to gain competitors. I do like a bracket program during the event at a seperate time in which the class competitors can enter if they like. I must say that as a competitor on race day, I'm not aware if fans are present or not. But when not in the car....I love to see the stands full! I feel that the single most important factor in the future of what we love ...is $$$$$. And the single most important portion of incomming money is fan support. The more fans...the better the ratio of money for the racers...even though it's hard to see that on the NHRA side! Wade Mahaffey Last edited by Wade Mahaffey; 02-08-2013 at 04:32 PM. |
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