Re: Nhra
I don't think Gary did the Free Tickets at E-Town this year but, did it in the past 2 years and it was a weak turn-out to say the least but, big Kudos to Gary for trying to get the fans into the seats to showcase the sportsman racers. Maybe if they did a Free Fireworks show at E-Town you would see a better turnout cause it might draw in some of the neighborhoods (the people not trying to shut down e-town..haha). I'm pretty sure a few tracks did a discount program this year. Atco did a buy 1 get 1 half off deal and I'll be honest the stands didn't look that full if I can remember, Epping did a big spread for the event and had 10,000 + people there, Maple Grove does the $25 carload every year and $5.00 to cross over to the pits deal with Fireworks, etc. The only downfall I see with the discounted tickets is they announce it too late. I know Atco & Cecil announced on the Monday prior to the event they were doing a ticket discount. Unfortunate but, most of the people have plans already going on for the weekend and it's too late to get them to change their plans and use the discounted tickets. I think out of the free tickets I've printed out at work and gave to people I've had 1 person use them and that's because they didn't already had plans and it was announced to late.
The question that I have is how is the promotion deal working for these events. I think if we could get Gary to come to local PC Richards Stores near the track and display the cars you could draw some more spectators. Put Gary's Camaro, New Mustang, Pat D. Corvette, Eddie Alessi's "Rat in a Cat" and maybe an Alky Car out in front of the stores and be like "Come see these cars and more at Atco Raceway on July 18th" get your free or discounted tickets here. Maybe give everyone a voucher when they come into the gate at the weekly bracket race at the track "Use this ticket on Saturday, get 5 bucks off your admission to the Lucas Oil Event". Racers might not use it but, I bet they might give it to someone who might. Trust me I go to Atco on a weekly basis and the amount of paperwork they give you when you enter the gate with promotions is insane so a $5.00 voucher might just work and get people to come see drag racing.
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