Thoughts on Jegs All Stars...

J.R. Haddad · 12-21-2022, 08:54 PM

While there are some great ideas on this thread on where the All-Star Race should be held, lets review this. Would you run it with the Sports-Nationals,
if I were Jegs, I wouldn't. They are already throwing a ton of marketing dollars at that event, they would not receive many more impressions on customers for all that extra money. There marketing dollars at that race will reach 90% of their intended audience. Adding all the All-Star Marketing might move the needle to 92%, not worth it.
If the next two choices were Topeka and Dallas, from a marketing point of view, Dallas with the 10-12 day event gets my money hands down. That's
my marketing point of view.
From a racer point of view, we ask sportsman racers to travel more miles than most F-1 teams. Somewhere around St. Louis is the middle. Maybe each Class can raise 50.00 or so from all the racers and we can help our reps get there a little easier. J.R.

12-21-2022, 08:54 PM	#19
J.R. Haddad Senior Member Join Date: Jun 2012 Posts: 785 Likes: 939 Liked 1,467 Times in 307 Posts	Re: Thoughts on Jegs All Stars... While there are some great ideas on this thread on where the All-Star Race should be held, lets review this. Would you run it with the Sports-Nationals, if I were Jegs, I wouldn't. They are already throwing a ton of marketing dollars at that event, they would not receive many more impressions on customers for all that extra money. There marketing dollars at that race will reach 90% of their intended audience. Adding all the All-Star Marketing might move the needle to 92%, not worth it. If the next two choices were Topeka and Dallas, from a marketing point of view, Dallas with the 10-12 day event gets my money hands down. That's my marketing point of view. From a racer point of view, we ask sportsman racers to travel more miles than most F-1 teams. Somewhere around St. Louis is the middle. Maybe each Class can raise 50.00 or so from all the racers and we can help our reps get there a little easier. J.R.