Ford shuns Stock and Super Stock support

[Jesse Kershaw]

Originally Posted by jwsamuel

Ford is not leaving any money on the table. It has the data that shows them where to put its money to bring the highest return.

Jim

I'm not going to debate the benefits of professional sponsorship and ROI, and that wasn't really the point of my comment, but I will say your statement about Ford not leaving money on the table is wrong.

Their performance parts division, that ran the CJ and all sportsman racing initiatives when I was there, is leaving tens if not hundreds of millions on the table. I have data and evidence in support of this statement. If they are an engine, every cylinder has a misfire code.

I don't believe for one second they don't have the resources to have happy customers, make money and build the brand. I've seen it, I've done it. And I know the amount of resources they have. Sportsman Racers feeling abandoned is not a resource issue.