NHRA Marketing Strategy, or Lack Thereof..

[Chris "drooze" Wertman]

I agree

1) You were Exposed to racing, hence you race...some decided its not for them and dont, but once youve got the bug its harder than gonaherpasyphilitis to get rid of.

2)Your pop had the resources and was able to field you in a car
A LOT more people WOULD race if ever given a chance, how many people you were in school with raced or their fathers raced ? Ill BET it was less than when I was in school...it was NOT at all uncommon to see a Garlits, Purdohme, or even Girl wearing a Muldowney shirt, especially a new one on Monday after the races.

3)If you dont get new people to the races and let them race, you cant get new fans OR entrants....

With every racer I figure he brings at least 5 fans to the sport just a guess...but think about it , Joe Nobody Races.....Ok, his mom and pop are built in fans following, his gal, and a buddy and maybe an aunt or uncle. They have no prior exposure to racing, NOW they do, they are at the track filling the seats. THEN You have Joes Cousin Johnny, who through Joe gets exposed, and decides he likes it, and so on so forth.

Its socially viral in its spread......to do that you need to seed it.

Seed it with a LOT of people who would have otherwise had NO exposure to racing.

You and Me were pretty much guarenteed to be and interested in racing because of our exposure, but as that dwindles the next generation of racers/fans dwindles.....

Dont start with FANS to make the Sport big, cant get a fan in something they dont understand, Get the Racers, the fans WILL follow.

Gone are the days of CATASROPHIC Explosions , Car fires, and On and On on a REGULAR basis, you KNEW when you went to a National Back in the 70's Something was going to go wrong in a BIG way....it was almost a guarentee....people LIKE seeing it, noone wants ANYONE hurt....but FANS LOVE **** going wrong.....nascar.....nuff said.....

DAMM Im getting old at 38 or inflation is worse than I thought, look at some of your dads old ND in the classifieds from 78 or so hell you could buy a TFFC for 10k a couple years old, damm near any combo you wanted for 10k....ouch..In ND from that time you see all kinds of competitive packages for 5 and sometimes under....(Im a pack rat, and so is the old man, Ive got damm near every magazine he subscribed to since 1957.....love the old rod an customs and car craft etc.) The classifeds are always one of my favorites, I saw a Coffin Nosed Cord in the one for like 6 months running for $3000......crazy...

Originally Posted by BKSG1198

I mean 30 years ago you could go buy a competitive Vega or Monza Bodied car for like 10,000 turn key and take it to the strip and go,.