My First Look at the CJ's

[Alan Roehrich]

Originally Posted by cwigle

Alan,

I do not no of any TV commercials of the sort, There was some nice articles printed within the racing world though. I would think that at the events this year it would be played up, that is were the largest fan base is. It’s the little things that make a difference Last year at Indy I received a phone call from Brian Wolf congratulating me on my efforts for class; I did not win but gave it my best effort. That sort of thing goes a long way for me.

Colin

Colin,
You've done very well, your car is impressive. That Brian Wolf called you shows that he is one of the good guys. And that is definitely very cool. Congratulations, and good luck.

I saw a few flashes about Calvert's win, but nothing of substance, which begs the question, "where's the beef?" Where's the "win on Sunday, sell on Monday" marketing?