Re: NASCAR'S Numbers are down and race promotions are up
Had a discussion with upper management at Firebird in AZ about this very same thing for the Div races. Buy one get one free, discount for multiple purchases. What he saw was that free makes the track no money and they have to make a profit so discount would not work either. It costs nothing to fill a currently empty seat. But a occupied seat could bring track apparel sales and food concession sales up. Could not see the forest through the trees.
Jeff
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