Monster !!! sponsorship????

FED 387 · 05-14-2015, 09:25 PM

Seems Force racing specifically the TF car of force racing has picked up Monster Energy Drinks as a major sponsor and an associate sponsor for the rest of the herd--- Thought NHRA specifically ruled that ABSOLUTELY no other energy drinks other than those of the Coca Cola Company would be allowed to have any signage (advertising) appear on uniforms/haulers/race cars/ race track premises--TOTALLY VERBOTEN!!!!!- OK what happened??? Is it JFR racing or what- curious minds want to know --FED 387

Adger Smith · 05-15-2015, 01:20 AM

Hummm! What has changed?
As of Aug. 2014:
http://www.coca-colacompany.com/pres...ic-partnership
Still no room for Gatorade or Red Bull

Dave Ley · 05-15-2015, 05:35 AM

Coca Cola owns the distribution rights to Monster.

Robert Simpson · 05-15-2015, 06:58 AM

Didn't Kenny Bernstein loose his Monster Sponsorship because of this rule? This was when Poweraid ran the show? This is Coke owned correct?

FireSale · 05-15-2015, 10:16 AM

PowerAide and RockStar are on the Wiki list, but I don't see Monster.
Link:http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands

EDIT: In August 2014 Coke bought a 16.7% stake in Monster. No news that they have sold it, so Coke is a part owner of Monster.

Dale

Adger Smith · 05-15-2015, 10:22 AM

Dale,
It looks to me like they just bought into the Monster brand and are doing the marketing and distribution. (15% share) I don't think it will carry the Coke-A-Cola branding. Coke will still have it's own brand of power drinks. Monster will still be it's own company and brand. I could be wrong, but that is what I think I see.

Ed Fernandez · 05-16-2015, 02:31 AM

How's about

glen myers · 05-16-2015, 09:41 AM

^^ There ya go

FireSale · 05-16-2015, 10:08 AM

Ed: It's the Wisdom part that challenges us the most...

Dale

FED 387 · 05-16-2015, 02:53 PM

well after looking into this deal it seems Coke bought a portion( 16%) of Monster for $2 BILLION CASH to get the Monster "juice" business and it looks like they are going to divest their (Coke's) energy drinks to Monster Co.---so technically its " in house" and not a violation of the ruling prohibiting other energy drinks. Wonder what would happen if another company say Pepsi bought the other 85% what would be the outcome???

05-14-2015, 09:25 PM	#1
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,366 Likes: 375 Liked 298 Times in 158 Posts	Monster !!! sponsorship???? Seems Force racing specifically the TF car of force racing has picked up Monster Energy Drinks as a major sponsor and an associate sponsor for the rest of the herd--- Thought NHRA specifically ruled that ABSOLUTELY no other energy drinks other than those of the Coca Cola Company would be allowed to have any signage (advertising) appear on uniforms/haulers/race cars/ race track premises--TOTALLY VERBOTEN!!!!!- OK what happened??? Is it JFR racing or what- curious minds want to know --FED 387

05-15-2015, 01:20 AM	#2
Adger Smith VIP Member Join Date: Dec 2001 Location: Texarkana Ark/TX Posts: 2,370 Likes: 472 Liked 696 Times in 271 Posts	Re: Monster !!! sponsorship???? Hummm! What has changed? As of Aug. 2014: http://www.coca-colacompany.com/pres...ic-partnership Still no room for Gatorade or Red Bull __________________ Adger Smith (Former SS) Last edited by Adger Smith; 05-15-2015 at 07:11 AM. Reason: add

05-15-2015, 05:35 AM	#3
Dave Ley Member Join Date: May 2008 Location: South Jersey , The 51st. State Posts: 423 Likes: 1,590 Liked 242 Times in 43 Posts	Re: Monster !!! sponsorship???? Coca Cola owns the distribution rights to Monster. __________________ Dave Ley

05-15-2015, 06:58 AM	#4
Robert Simpson Senior Member Join Date: Aug 2004 Location: Jacksonville, Florida Posts: 803 Likes: 6 Liked 20 Times in 12 Posts	Re: Monster !!! sponsorship???? Didn't Kenny Bernstein loose his Monster Sponsorship because of this rule? This was when Poweraid ran the show? This is Coke owned correct?

05-15-2015, 10:16 AM	#5
FireSale VIP Member Join Date: Feb 2014 Location: Lakewood Washington Posts: 1,407 Likes: 29 Liked 237 Times in 127 Posts	Re: Monster !!! sponsorship???? PowerAide and RockStar are on the Wiki list, but I don't see Monster. Link:http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands EDIT: In August 2014 Coke bought a 16.7% stake in Monster. No news that they have sold it, so Coke is a part owner of Monster. Dale __________________ Dale Shearon 68 Mustang 6394 Last edited by FireSale; 05-15-2015 at 10:21 AM.

05-15-2015, 10:22 AM	#6
Adger Smith VIP Member Join Date: Dec 2001 Location: Texarkana Ark/TX Posts: 2,370 Likes: 472 Liked 696 Times in 271 Posts	Re: Monster !!! sponsorship???? Dale, It looks to me like they just bought into the Monster brand and are doing the marketing and distribution. (15% share) I don't think it will carry the Coke-A-Cola branding. Coke will still have it's own brand of power drinks. Monster will still be it's own company and brand. I could be wrong, but that is what I think I see. __________________ Adger Smith (Former SS) Last edited by Adger Smith; 05-15-2015 at 10:25 AM. Reason: sp

05-16-2015, 02:31 AM	#7
Ed Fernandez Veteran Member Join Date: Nov 2001 Location: NOO JOISEY nexta NOO YAWK Posts: 5,879 Likes: 38 Liked 100 Times in 45 Posts	Re: Monster !!! sponsorship???? How's about Attached Thumbnails __________________ Former NHRA #1945 Former IHRA #1945 T/SA

05-16-2015, 09:41 AM	#8
glen myers Junior Member Join Date: Aug 2005 Location: GAINESVILLE,VA Posts: 81 Likes: 0 Liked 2 Times in 2 Posts	Re: Monster !!! sponsorship???? ^^ There ya go

05-16-2015, 10:08 AM	#9
FireSale VIP Member Join Date: Feb 2014 Location: Lakewood Washington Posts: 1,407 Likes: 29 Liked 237 Times in 127 Posts	Re: Monster !!! sponsorship???? Ed: It's the Wisdom part that challenges us the most... Dale __________________ Dale Shearon 68 Mustang 6394

05-16-2015, 02:53 PM	#10
FED 387 VIP Member Join Date: Jun 2006 Posts: 3,366 Likes: 375 Liked 298 Times in 158 Posts	Re: Monster !!! sponsorship???? well after looking into this deal it seems Coke bought a portion( 16%) of Monster for $2 BILLION CASH to get the Monster "juice" business and it looks like they are going to divest their (Coke's) energy drinks to Monster Co.---so technically its " in house" and not a violation of the ruling prohibiting other energy drinks. Wonder what would happen if another company say Pepsi bought the other 85% what would be the outcome???