Fox Sports-1: Better Advertisers & Cross Promotion

[Tony Curcio]

The pro show is clearly going to feature only pro categories, but you don't see minor league baseball featured on an MLB broadcast, so there is longstanding precedent.

I did see the NHRA show promoted heavily during the ARCA and Sprint Unlimited broadcasts- never saw a commercial for NHRA on ESPN.

And then was a better class of advertisers during the first four commercial breaks.
Bayer Aspirin, Taco Bell, LEGO, Kawasaki, E-Harmony, Helzberg Diamonds, Serta, Circle K, a pharmaceutical called Entyvio. It wasn't until the fifth break that they reverted to the usual NHRA sponsors, such as Lucas Oil, Traxxas, Lincoln Tech, LifeLock.

Better advertisers could lead to a larger available pool of team sponsors. This may not trickle down to sportsman classes, but it does improve the chances for a few sportsman standouts to move up to a pro category.

The FS-1 sportsman show will air this coming Thursday at 10:00 PM. That seems like the best time slot ever for the sportsman. It can only get better if it turns out to be more than just a TAFC & TAD program.

On the whole, this is progress, after 2 decades of stagnation.

[black88coupe]

Originally Posted by Tony Curcio

The pro show is clearly going to feature only pro categories, but you don't see minor league baseball featured on an MLB broadcast, so there is longstanding precedent.

I did see the NHRA show promoted heavily during the ARCA and Sprint Unlimited broadcasts- never saw a commercial for NHRA on ESPN.

And then was a better class of advertisers during the first four commercial breaks.
Bayer Aspirin, Taco Bell, LEGO, Kawasaki, E-Harmony, Helzberg Diamonds, Serta, Circle K, a pharmaceutical called Entyvio. It wasn't until the fifth break that they reverted to the usual NHRA sponsors, such as Lucas Oil, Traxxas, Lincoln Tech, LifeLock.

Better advertisers could lead to a larger available pool of team sponsors. This may not trickle down to sportsman classes, but it does improve the chances for a few sportsman standouts to move up to a pro category.

The FS-1 sportsman show will air this coming Thursday at 10:00 PM. That seems like the best time slot ever for the sportsman. It can only get better if it turns out to be more than just a TAFC & TAD program.

On the whole, this is progress, after 2 decades of stagnation.

YEP! Everything is flawed if you looked hard enough. 2X champion Tony will also improve as the season progresses. Looking forward to this season.

[Cole Quintin]

I just hope they will show more on the upcoming sportsman show, I want to see the class racing.!

[Bob Mulry]

Just a heads up...............................

Thursday Sportsman Racing is not going to be on FS1.............

Sportsman racing will be on FS2 @ 7:00PM Pacific time and it is a 1 hour long show....

For me FS2 is Ch. 618 on DirecTv

Bob