Natl.Dragster reader average income

Mike Taylor 3601 · 04-06-2011, 07:03 PM

It says average annual household income of ND readers is$90,400.00,If I quit reading Natl. dragster that might break $100,000.00.
Mike Taylor3601

The Hawk · 04-06-2011, 07:26 PM

How in the hell would those yo yo`s know that? Sounds like the economy is better everywhere in NHRA`s eyes! I beg to differ.

Dennis P Chapman · 04-06-2011, 07:38 PM

Who the hell came up with those numbers.

Michael Beard · 04-06-2011, 07:41 PM

The Board of Directors all have a subscription.

Ed Fernandez · 04-06-2011, 07:42 PM

Tom and Peter and Graham and the two new guys.Who else?Me,I'm po.

Tod Lane · 04-06-2011, 07:45 PM

Comma in the wrong place maybe?

Dragsinger · 04-06-2011, 07:47 PM

It is a strange turn of events for me about drag race news papers. Some years ago I poured over every page, several times, checking out all the details.

These days I barely glance at them. And it is not just the IHRA & NHRA papers. At the shop we get Engine Builder, Tire Dealer, Motor Age, MOPAR news,Tool Talk, stuff from PBM & Motor State Distributing, and on and on, something like that is in the box every day.

Mostly I pitch them in the trash.

For me the main reason is access to all the info we have on the web. If I need something from PBM I just go on-line and check it out. No need to look for it in some miss filled news flier.

For racing news, instant news is on-line 24/7 What ever comes in the mail is about 2 weeks old.

Just more examples for our changing world.

Myron Piatek · 04-06-2011, 08:16 PM

Just an objective question and certainly not meaning to stick up for NHRA.....but wouldn't "household income" include everyone in the household? (i.e.: husband & wife)

Perhaps as a marketing ploy, they use "household" to jack up the numbers for the sake of advertisers instead of "individual" readers. At first glance, it would look like their readers would have more money to spend with their advertisers. Somehow I don't think that most wives would be part of the target audience most ads are for.

But Beard is right. The board of directors would likely up the average quite a bit!

Ed Fernandez · 04-06-2011, 08:19 PM

Larry get subscriptions to Hemmings Muscle Cars and Hemmings Classic Cars.Both are superb.I read every issue cover to cover.You learn something new in every issue.I don't read any of the drag racing rags.I don't need to know every bit of info about chevy,chevy,
chevy,ford,chevy,chevy,mopar and maybe just maybe an AMC powered AMC once every two years.

partsbob67 · 04-06-2011, 10:14 PM

x2 on hemmings muscle car!

04-06-2011, 07:03 PM	#1
Mike Taylor 3601 VIP Member Join Date: Oct 2008 Location: Somerset,Ky Posts: 1,372 Likes: 354 Liked 307 Times in 103 Posts	Natl.Dragster reader average income It says average annual household income of ND readers is$90,400.00,If I quit reading Natl. dragster that might break $100,000.00. Mike Taylor3601

04-06-2011, 07:26 PM	#2
The Hawk VIP Member Join Date: Mar 2003 Location: Littleton,Colorado Posts: 1,194 Likes: 0 Liked 249 Times in 109 Posts	Re: Natl.Dragster reader average income How in the hell would those yo yo`s know that? Sounds like the economy is better everywhere in NHRA`s eyes! I beg to differ. __________________ Lane Weber It`s Not What You Drive That Wins....It`s How You Drive It

04-06-2011, 07:38 PM	#3
Dennis P Chapman VIP Member Join Date: Jun 2007 Location: Toms River NJ Posts: 1,594 Likes: 415 Liked 53 Times in 25 Posts	Re: Natl.Dragster reader average income Who the hell came up with those numbers. __________________ Dennis P Chapman 1904 STK NHRA National Record Holder Car Owner.

04-06-2011, 07:41 PM	#4
Michael Beard VIP Member Join Date: Sep 2002 Location: Columbus, OH Posts: 4,060 Likes: 0 Liked 13 Times in 9 Posts	Re: Natl.Dragster reader average income The Board of Directors all have a subscription. __________________ Michael Beard - NHRA/IHRA 3216 S/SS

04-06-2011, 07:42 PM	#5
Ed Fernandez Veteran Member Join Date: Nov 2001 Location: NOO JOISEY nexta NOO YAWK Posts: 5,879 Likes: 38 Liked 100 Times in 45 Posts	Re: Natl.Dragster reader average income Tom and Peter and Graham and the two new guys.Who else?Me,I'm po. __________________ Former NHRA #1945 Former IHRA #1945 T/SA

04-06-2011, 07:45 PM	#6
Tod Lane Member Join Date: Jul 2008 Posts: 152 Likes: 0 Liked 2 Times in 2 Posts	Re: Natl.Dragster reader average income Comma in the wrong place maybe? __________________ Tod Lane Swartz & Lane 66 Nova Swartz & Lane 79 H/CM Trans Am

04-06-2011, 07:47 PM	#7
Dragsinger VIP Member Join Date: Jul 2008 Location: Liberty City [East Texas] Posts: 1,760 Likes: 5 Liked 99 Times in 60 Posts	Re: Natl.Dragster reader average income It is a strange turn of events for me about drag race news papers. Some years ago I poured over every page, several times, checking out all the details. These days I barely glance at them. And it is not just the IHRA & NHRA papers. At the shop we get Engine Builder, Tire Dealer, Motor Age, MOPAR news,Tool Talk, stuff from PBM & Motor State Distributing, and on and on, something like that is in the box every day. Mostly I pitch them in the trash. For me the main reason is access to all the info we have on the web. If I need something from PBM I just go on-line and check it out. No need to look for it in some miss filled news flier. For racing news, instant news is on-line 24/7 What ever comes in the mail is about 2 weeks old. Just more examples for our changing world. __________________ Larry Woodfin 471W

04-06-2011, 08:16 PM	#8
Myron Piatek VIP Member Join Date: Nov 2001 Location: Florida Posts: 1,542 Likes: 34 Liked 138 Times in 51 Posts	Re: Natl.Dragster reader average income Just an objective question and certainly not meaning to stick up for NHRA.....but wouldn't "household income" include everyone in the household? (i.e.: husband & wife) Perhaps as a marketing ploy, they use "household" to jack up the numbers for the sake of advertisers instead of "individual" readers. At first glance, it would look like their readers would have more money to spend with their advertisers. Somehow I don't think that most wives would be part of the target audience most ads are for. But Beard is right. The board of directors would likely up the average quite a bit! Last edited by Myron Piatek; 04-06-2011 at 08:19 PM.

04-06-2011, 08:19 PM	#9
Ed Fernandez Veteran Member Join Date: Nov 2001 Location: NOO JOISEY nexta NOO YAWK Posts: 5,879 Likes: 38 Liked 100 Times in 45 Posts	Re: Natl.Dragster reader average income Larry get subscriptions to Hemmings Muscle Cars and Hemmings Classic Cars.Both are superb.I read every issue cover to cover.You learn something new in every issue.I don't read any of the drag racing rags.I don't need to know every bit of info about chevy,chevy, chevy,ford,chevy,chevy,mopar and maybe just maybe an AMC powered AMC once every two years. __________________ Former NHRA #1945 Former IHRA #1945 T/SA

04-06-2011, 10:14 PM	#10
partsbob67 Member Join Date: Apr 2005 Location: rohnert park,ca Posts: 414 Likes: 11 Liked 79 Times in 11 Posts	Re: Natl.Dragster reader average income x2 on hemmings muscle car! __________________ bob beals 7244