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Old 05-22-2014, 09:18 AM   #1
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Default Dan the Sign Man Partners with the Tread City Tire / WNYSRA


Dan the Sign Man Partners with the Tread City Tire / Western New York Super Rod Association

Designs series logos, and will provide additional corporate branding expertise

Rochester, NY – May 21, 2014: The Tread City Tire / Western New York Super Rod Association (WNYSRA) is pleased to officially announce their partnership with Dan the Sign Man out of Tonawanda, NY.

When Dan DeLaney a.k.a. Dan the Sign Man was asked why he wanted to be involved with the WNYSRA, the industry expert who has won numerous awards and accolades replied, “I’ve had an interest in race cars since I was a young boy after regularly attending the Clutch Artists’ Autorama car shows at the Masten Street Armory in Buffalo, NY with my dad, Art, who happened to be in charge of the armory. This had a huge influence on me, not only fueling my passion for drag racing, but also by motivating me to become a professional sign painter. Since I joined the trade over 40 years ago, racers in Western New York have been supporting me, and helping our local racing series is one of the ways I enjoy giving back to the racing community of the area.”

Mark Herbold starting a burnout in his Dan the Sign Man Lettered Corvette - Photo by Mike Pappaceno

Dan has already put his talents to work for the Tread City Tire / Western New York Super Rod Association. First, Dan created a striking logo for the new racing series, and then expanded upon that by creating multiple digital images for use on the WNYSRA’s website and social media pages, as well as more traditional print materials such as signs, decals, letterhead, and business cards.

“We couldn’t be happier to have Dan the Sign Man working with us”, stated Jason Oldfield, Co-founder of the WNYSRA. “Dan’s world-class artistic talent, combined with his background in racing and expertise in corporate branding, provides us with the ability to meet the needs of our corporate sponsors that make the Tread City Tire / Western New York Super Rod Association possible.”

The Tread City Tire / Western New York Super Rod Association showcases competition in the International Hot Rod Association’s (IHRA) Super Rod category, which features a wide variety of full-bodied cars and street roadsters that run on a 9.90 second index in the quarter mile. The WNYSRA season kicks off in less than 2 weeks with its first of 8 races on May 31st at Empire Dragway just outside of Rochester, NY. While in attendance, you will be sure to see not only the extremely exciting drag racing competition of the WNYSRA, but also a number of the many beautiful cars that Dan the Sign Man has lettered over the course of his career.

About the Western New York Super Rod Association (WNYSRA):
The Western New York Super Rod Association was founded in 2014 to provide an outlet for some of the best heads-up, pro-tree competitors in western New York, southern Ontario, and northwestern Pennsylvania to compete in one of the longest running sportsman drag racing categories, IHRA's Super Rod or NHRA's Super Gas. The 8-race series includes 6 events at Empire Dragway in Leicester, NY, and 2 races at Toronto Motorsports Park in Cayuga, Ontario, Canada, with the winner of one of those two races taking home a coveted NHRA “Wally”. In addition to serving the racers, it is the goal of the WNYSRA to provide their sponsors with unprecedented marketing value for their money through exposure at the track, in printed media, and on-line. For more information, visit the WNYSRA website at http://www.wnysra.com, or find them on Facebook at http://www.facebook.com/WNYSRA.

About Dan the Sign Man

Dan “the Sign Man” DeLaney, located in Tonawanda, New York, merged his lifelong love of cars and drag racing into a profession in hand lettering and sign making. DeLaney has executed his craft for nearly 40 years, and stunning examples of his work can be seen around the country. In the Buffalo, NY area, Dan has provided signage on many area businesses and commercial vehicles, while racers from all over the U.S. and Canada have utilized Dan the Sign Man's skills to accentuate their rolling works of art, which have earned dozens of Best Appearing Car awards for Dan throughout his illustrious career. Dan's dedication to his trade is evident in every project he tackles. Whether it's for business signs, commercial vehicles, or race cars that compete at blinding speed, Dan the Sign Man can tailor customized services to fit your needs. For more information, please visit Dan the Sign Man at http://www.dansignman.com.

Contact: Jason Oldfield
Western New York Super Rod Association
34 Pine Knoll Drive
Rochester, NY 14624
Phone: (716) 800-2990
E-mail: joldfield@wnysra.com

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