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Old 09-06-2014, 12:55 PM   #1
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Smile WNYSRA recruits ummhumm | creative studio

Marketing communications and branding expert creates website and social media presence

Rochester, NY – June 10, 2014: The Tread City Tire / Western New York Super Rod Association (WNYSRA) today officially announced that they have added ummhumm | creative studio of Lantana, Florida to their growing list of contributing partners. The talented digital marketing team from ummhumm | creative studio immediately jumped into action by creating a social media presence for the upstart racing series, including Facebook and Twitter pages, as well as building the new wnysra.com webpage from the ground up.

“ummhumm | creative studio is a welcome addition to the team,” stated WNYSRA co-founder, Jason Oldfield. Oldfield continued, “Part of the mission statement of the WNYSRA is to provide our sponsors with unprecedented marketing value, and that all starts with connecting with your fans online. ummhumm | creative studio has provided us with the world-class tools to not only make that connection, but to also keep the fans coming back for more.”

ummhumm | creative studio was founded in 2007 from a merger of Erin McGowan's technology expertise and Chris Motil's artistic talents. The end result of that merger is a company that can plan, create, and manage services tailored to suit each customer’s individual needs. Testimonials from their clients attest to a proven track record chock-full of success.
When asked about the partnership, ummhumm | creative studio CEO and Chief Creative Officer, Erin McGowan, had this to say: “Chris and I were really excited about joining the WNYSRA for this project. My family has been involved in drag racing since the early 1960’s, so we felt like we were uniquely qualified to help the WNYSRA with their needs.”

With one race down, the Tread City Tire / Western New York Super Rod Association will return to Empire Dragway on Saturday, June 28th for race number 2 of the 8 race series. Gates open at noon, with WNYSRA qualifying sessions currently scheduled for 2 pm and 3:30 pm, with eliminations slated to start at 5 pm.

About the Western New York Super Rod Association (WNYSRA):
The Western New York Super Rod Association was founded in 2014 to provide an outlet for some of the best heads-up, pro-tree competitors in western New York, southern Ontario, and northwestern Pennsylvania to compete in one of the longest running sportsman drag racing categories, IHRA's Super Rod or NHRA's Super Gas. The 8-race series includes 6 events at Empire Dragway in Leicester, NY, and 2 races at Toronto Motorsports Park in Cayuga, Ontario, Canada, with the winner of one of those two races taking home a coveted NHRA “Wally”. In addition to serving the racers, it is the goal of the WNYSRA to provide their sponsors with unprecedented marketing value for their money through exposure at the track, in printed media, and on-line. For more information, visit the WNYSRA website at http://www.wnysra.com, or find them on Facebook at http://www.facebook.com/WNYSRA.

About ummhumm | creative studio:
ummhumm | creative studio (www.ummhumm.com), is a South Florida marketing agency offering digital and print solutions for all of your business needs. Services ranging from website design, UI/UX solutions, graphic design, custom programming, website hosting, email and direct mail marketing, animation, video and print services.

The simple act of nodding your head “yes” is the basis of which ummhumm is founded. Innovation requires making leaps of faith and creative solutions come to those who embrace possibilities. We have developed our identity into one fact - we never say “can’t”. We have distilled our talents into a wow factor that resonates among our clients. We produce.

Photo Credit: Mike Pappaceno

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