Sponsorship Advice

[442OLDS]

Originally Posted by drooze

Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? In Drag Racing.....EVERYTHING, and I mean EVERYTHING is different than in bikes....simple..so I can throw most of that away.

We have a Title sponsor, our Main sponsor the car will now be running under their scheme and name, and for that they are paying, they originally wanted a 2 year deal...Im a bit leary of that since if the car does well its value is increased, AND if it does well for them in promotion, which they know it will and after Pomona will be taking the lead on that, then its value to THEM is increased. They are not know in the Drag world, racing yes, everywhere BUT drag really....And they want to tap that market....it will do well for them, since one of their products is what I believe will make us more than competitive.

What I agreed to was a 6 month term starting at Pomona, with a first refusal option for them to re-up after that for the rest of the season. 2011 season to be determined and a whole new negotiation.

Obviously if I were "smart" as everyone will say Ida taken 2 year full deal....but I think the cars potential outweighs underselling it and us. Im a gambler....so is the old man....so that was our thought, we may shoot ourselves in the foot and wish we had a 2 year deal in ink instead of a 6 month deal but....well regrets I have many, I will just add this to the list and go from there.

We NOW Have a company who is interested in "Associate" sponsorship, actually theyd like the whole car as well, but I already have and agreement, so between our Title sponsor, and this Associate sponsor we have ironed out everything detail wise as to how much landscape and placement. The Title Sponsor likes it because the Associate sponsor actually has more promotion experience and whats good for 1 is good for the other since they are 2 different vertical markets.

What I havent ironed out is a term for the Associate sponsor.

Is there a "typical" time frame ? 1 season ? By the quarter ?

Needless to say were "winging it" big time on the sponsorship front and I expected it to be harder, the Title sponsor was all over it when we presented it to them and gave us the verbal ok then and weve since followed it up with paper.

I dont see them being amiable to anymore "Associate" sponsors and for what they are paying to "Own the Image" for 6 months I understand....so I need to make sure to handle the Associate sponsor a little better than "Winging it" with the knowledge if the car does do well they are a competitor for Title sponsorship of the car for the 2011 season.

Any advice on this ? Honest advice, or exaples of your agreements where cash is involved and they are footing bills ?

This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

Sign the $5,000,000 deal with the Main Sponsor,and send the "associate sponsor" to
442OLDS.com Racing

[AC]

in this economy you should have taken the 2 years, so say your car does do well but the economy tanks (with obama behind the wheel anything is possible), now you have a nice fast car with no sponsor.

Just remember pigs get eaten, hogs get slaughtered!!!

one other tidbit i would call them marketing partners and not sponsors.

I am just curious, what are you giving back to your sponsors? There is more to representing someone than just performing on the track.

[Toby Lang]

Hey, drooze. Why don't you just ask your driver? I'm sure Big Al knows a thing or two about sponsorships.


-Toby

[Jeff Lee]

The first thing I would do is not get on the internet and let those that have been good to me so far know that once I'm famous I'm going to skewer them!
Your akin to those that get on Facebook and show their party to the max pictures and oh, my boss is a looser.
The boss has the same access to the internet and you know what happens from there...

[FOR REAL]

i do not no who you are but i will bet who ever your sponsor is you will not help them sell one more part.mabe if your still there racing at sunday night all the time. and i dont see that happening.

[AC]

Originally Posted by drooze

This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

what type of bikes did you run?

[Sid Munson1091]

Marty....A BIG THANK YOU for saying what most of us have thought about Drooze. I've had a hard time not posting something like you did about him but decided I dont need or want to get involved in a pissing match with him. I can not believe some of his posts. Like the one post Drooze asking about pit space at Pomona the guy has to be clueless knuckelhead for just posting that one post alone much less all these others. Like you I dont believe he has a race car or has ever even been to a drag strip in his life he is truly a wannabee enough said. My guess now that he knows we all know all his posts are just a farse he will go back to golfing or his yacht lol ???

[442OLDS]

I think DROOZE has a plan,and I think the "plan" is going to work out for him.

When he gets his car done,it doesn't matter who is the driver.

EVERYBODY will want to beat the car,and he or his driver will be the beneficiary of about 7 redlights in a row!

[Hagen Gary]

Allright Drooze,
Enough of this post whoreing. I've been visiting this forum and at this class racing thing 20 times longer than you (and I'm one of the younger ones) yet have 1/100 of the post you do. You avg. 3.17 post a day. It seems that you have an opinion on everything, but don't know ***** about class racing. My advice, Keep your mouth shut (that includes your keyboard) and find someone who knows what they are doing and can stand you, then learn from them.
Maybee you don't realize it, but asking about how to manage your second major sponser, or how you can build a car that will run 4 seconds under the index, or how you plan on making money on building a class car really strikes a nerve with people (like me) who have an extensive winning record, Thousands of unrecovered dollars in, with no real sponser in site, and have NEVER been 1.00 under the old index. I'd say 4 out of 5 of the people your asking these questions to are just like me.
Just because you have a brand new bogus car, and a "Former World Champ" driving it, doesn't mean you will turn that little light on right past the finish line. In fact, with the crap that flies from your mouth, and dealing with a new car, I'd be willing to bet your team's round win-loss record is heavy on the loss side. You arn't going to keep many sponsers like that, and you've allready alienated at least half of the people on this board from even wanting to talk to you in person (other than just to see if your as egotistical and ignorant as the character you play on this board). That aint going to sell that product either.
This is one of the few boards on the internet that is not all about who can run thier mouth the most about useless *****. I'd appreciate if you kept it that way so I don't have to sift through your hog wash just keep up with the topics.

BTW, The only people who care about your bike stories are the ones who run bikes down the strip, and they don't post here.

[Ken Haase]

I'd guess that most on here have, at one time or another, heard someone say " I laughed so hard I almost **** my pants!" Well, the last day or so I've been feeling a little 'sluggish'. Maybe some of you more 'senior' guys know what I mean? Anyway, I've been following this thread with some small measure of amusement...........that is until I got to Marty's post. Things got ratcheted up several notch's. Then, an even better post from Hagen Gary that was a classic! Long story short; I did manage to save the trousers.

Fellers, it's true. Laughter really is the best medicine. I feel a new spring in my step. Thanks to all for the therapy! Don't anybody be shy now, please feel free to join in!

P.S. Tasted much better than prune juice. LOL