S** Sells

[goinbroke2]

Everyone has focused on the sex side of it. Here's a different prospective that I learned.
I was going to open a micro distillery, I built my first still when I was 14 and have ran a still up until a few years ago as I pretty much gave up drinking. However, when I made it and people tasted it and said I should go into business so I did research. Very long and expensive journey later I learned "it's not about your product, it's about marketing".

An instructor (master distiller) asked a guy in class "you sell this?" when the answer was yes he asked "ever sell someone a second bottle"?

In other words, if you have good marketing, you product (liquor or racing or roofing) isn't as important, stuff will sell with the right marketing.