|
![]() |
#11 | |
Member
Join Date: Oct 2017
Location: Bay City Texas
Posts: 388
Likes: 2
Liked 225 Times in 136 Posts
|
![]()
You forgot to mention the Ford Family connection to Tasca!
Quote:
|
|
![]() |
![]() |
![]() |
#12 |
Member
Join Date: Mar 2003
Location: Upper Holland, PA
Posts: 423
Likes: 27
Liked 216 Times in 88 Posts
|
![]()
They are only going to be selling one car in the near future so it makes sense for them to divert dollars toward the truck market.
__________________
Jim Samuel |
![]() |
![]() |
![]() |
#13 | |
Member
Join Date: Apr 2009
Posts: 108
Likes: 6
Liked 122 Times in 11 Posts
|
![]() Quote:
They have enough resources to do both. Racing and performance parts is a win-win industry where people can be thrilled you have something to sell them and you can make great money doing it. The money Ford is leaving on the table right now has me salivating at the opportunities. The fruit hangs so low it's going to touch the ground and start rotting. I have to remind myself that I left because I was a battle to be allowed to pick the harvest.
__________________
Jesse Kershaw |
|
![]() |
![]() |
![]() |
#14 |
Member
Join Date: Dec 2008
Location: Wingdale, NY
Posts: 302
Likes: 27
Liked 53 Times in 16 Posts
|
![]()
I know in the 90's my friend Pat Hennebery worked as a crew member on IMSA Dyson Racing Team. With a Riley/Scott car that ran a 5.0 Ford with electronic FI..
They won 24 Hours of Sebring.. |
![]() |
![]() |
![]() |
#15 |
VIP Member
Join Date: Mar 2008
Location: Longmont Colorado
Posts: 1,709
Likes: 848
Liked 4,139 Times in 950 Posts
|
![]()
I met Mike D at the 50th Cobra Jet reunion and you could tell he knew nothing about Cobra Jet's or there history! He might be a nice guy, but having a Mopar guy following Jesse was a joke! It didn't mean a damn thing to him at that point!
__________________
Bob Smith |
![]() |
![]() |
Liked |
![]() |
#16 |
Member
Join Date: Mar 2009
Location: Hampstead, MD.
Posts: 422
Likes: 282
Liked 64 Times in 23 Posts
|
![]()
I do too, for sure. It hasn't been the same since you left....
__________________
Jody Aberts Troublemaker2 1966 Fairlane 427 |
![]() |
![]() |
![]() |
#17 | |
Member
Join Date: Mar 2003
Location: Upper Holland, PA
Posts: 423
Likes: 27
Liked 216 Times in 88 Posts
|
![]() Quote:
In the case of Ford, will dealers be excited to meet the driver during annual meetings and dealer conferences? Will the team be able to take a show car to dealerships and have the driver make public appearances at the dealerships and elsewhere whenever a national event comes to town? Will dealers and customers be able to follow the driver and team on TV? I used to work for a company that has sponsored a NASCAR team for more than 20 years. At the time I worked for them, they had a driver who rarely won races but they were very happy with the driver because he was great with their customers. When they took him to a trade show to meet buyers from national store chains, the driver really knew how to interact with the buyers and make them feel special. He was also great with fans at the track. Sponsors are more interested in what the deal gets them off the track than on. Ford is not leaving any money on the table. It has the data that shows them where to put its money to bring the highest return.
__________________
Jim Samuel Last edited by jwsamuel; 01-17-2020 at 11:51 AM. |
|
![]() |
![]() |
Liked |
![]() |
#18 |
Member
Join Date: Oct 2017
Location: Bay City Texas
Posts: 388
Likes: 2
Liked 225 Times in 136 Posts
|
![]()
Ford is not leaving any money on the table. It has the data that shows them where to put its money to bring the highest return.
I Ford truly knew this they would not has wasted all the money they waisted on the LeMans program. A Bob Lutz quote I heard him say in a meeting is. Who wins in Sports Car Racing in the US is the answer to a question nobody asks! |
![]() |
![]() |
Liked |
![]() |
#19 | |
Member
Join Date: Apr 2009
Posts: 108
Likes: 6
Liked 122 Times in 11 Posts
|
![]() Quote:
I'm not going to debate the benefits of professional sponsorship and ROI, and that wasn't really the point of my comment, but I will say your statement about Ford not leaving money on the table is wrong. Their performance parts division, that ran the CJ and all sportsman racing initiatives when I was there, is leaving tens if not hundreds of millions on the table. I have data and evidence in support of this statement. If they are an engine, every cylinder has a misfire code. I don't believe for one second they don't have the resources to have happy customers, make money and build the brand. I've seen it, I've done it. And I know the amount of resources they have. Sportsman Racers feeling abandoned is not a resource issue.
__________________
Jesse Kershaw |
|
![]() |
![]() |
Liked |
![]() |
#20 | |
Member
Join Date: Mar 2003
Location: Upper Holland, PA
Posts: 423
Likes: 27
Liked 216 Times in 88 Posts
|
![]() Quote:
How would it help build the Ford brand?
__________________
Jim Samuel |
|
![]() |
![]() |
![]() |
Thread Tools | |
Display Modes | |
|
|