CLASS RACER FORUM - View Single Post - Pinks 100%

Jim Helsel · 12-08-2008, 09:55 PM

The Pinks thing is huge because of a number things and promotion is the biggest reason. They make you think that you are a part of something so big and all the focus is on the regular racer, not some multi-million dollar fuel team. They also make the fans seem like they are as much of the show as the racer. It is also appealing because as said in a previous post , it's on TV. When you watch ALL OUT you rarely see a class racer, it's all regular local bracket racers. PINKS makes these guys stars for one night in front off thousands of fans. The stands are packed with dreamers just like the racers themselves. The entry fee is free with a chance to win $10,000, it's like being one of the alcohol guys, you don't pay to get in and have a chance to win a chunk of change and who doesn't want to do that. The NHRA does NOT even come close to promoting their races like PINKS. Have we ever seen a Lucas Oil Divisional race advertised on a commercial ? No. PINKS sets an example for the NHRA that cars like ours CAN pack the stands and MAYBE the NHRA should look at this in more detail. Don't forget guys, PINKS is a contracted TV show and will end one day, but the NHRA is here to stay . NHRA needs a NEW marketing plan and when they decide to re-write it they should look at PINKS and for that matter NASCAR.

12-08-2008, 09:55 PM	#22
Jim Helsel Junior Member Join Date: Nov 2008 Posts: 70 Likes: 0 Liked 0 Times in 0 Posts	Re: Pinks 100% - NHRA Races 0% The Pinks thing is huge because of a number things and promotion is the biggest reason. They make you think that you are a part of something so big and all the focus is on the regular racer, not some multi-million dollar fuel team. They also make the fans seem like they are as much of the show as the racer. It is also appealing because as said in a previous post , it's on TV. When you watch ALL OUT you rarely see a class racer, it's all regular local bracket racers. PINKS makes these guys stars for one night in front off thousands of fans. The stands are packed with dreamers just like the racers themselves. The entry fee is free with a chance to win $10,000, it's like being one of the alcohol guys, you don't pay to get in and have a chance to win a chunk of change and who doesn't want to do that. The NHRA does NOT even come close to promoting their races like PINKS. Have we ever seen a Lucas Oil Divisional race advertised on a commercial ? No. PINKS sets an example for the NHRA that cars like ours CAN pack the stands and MAYBE the NHRA should look at this in more detail. Don't forget guys, PINKS is a contracted TV show and will end one day, but the NHRA is here to stay . NHRA needs a NEW marketing plan and when they decide to re-write it they should look at PINKS and for that matter NASCAR.