Re: Thoughts on Jegs All Stars...
While there are some great ideas on this thread on where the All-Star Race should be held, lets review this. Would you run it with the Sports-Nationals,
if I were Jegs, I wouldn't. They are already throwing a ton of marketing dollars at that event, they would not receive many more impressions on customers for all that extra money. There marketing dollars at that race will reach 90% of their intended audience. Adding all the All-Star Marketing might move the needle to 92%, not worth it.
If the next two choices were Topeka and Dallas, from a marketing point of view, Dallas with the 10-12 day event gets my money hands down. That's
my marketing point of view.
From a racer point of view, we ask sportsman racers to travel more miles than most F-1 teams. Somewhere around St. Louis is the middle. Maybe each Class can raise 50.00 or so from all the racers and we can help our reps get there a little easier. J.R.
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