CLASS RACER FORUM - View Single Post - Does Royal Purple Care About Their Customers?

Randall Klein · 05-01-2013, 10:22 AM

Wow! If our marketing manager had that response, he would be a former mkt manager. He should be working for Obama or MS-NBC! Most often when you have "naming rights" on a facility, you are hoping to enhance your corporate image. You're "face" to the customer is the facility and its amenities.

Generally named entities are not on dilapidated venues.

Royal Purple surely realizes that its paying customers are almost all sportsmen racers, don't they?

You name it, you own the experience your customers get.

05-01-2013, 10:22 AM	#6
Randall Klein Senior Member Join Date: Dec 2002 Location: Lincoln, Nebraska Posts: 785 Likes: 45 Liked 316 Times in 67 Posts	Re: Does Royal Purple Care About Their Customers? Wow! If our marketing manager had that response, he would be a former mkt manager. He should be working for Obama or MS-NBC! Most often when you have "naming rights" on a facility, you are hoping to enhance your corporate image. You're "face" to the customer is the facility and its amenities. Generally named entities are not on dilapidated venues. Royal Purple surely realizes that its paying customers are almost all sportsmen racers, don't they? You name it, you own the experience your customers get.