Gary Darcy, NHRA senior VP of marketing says:
“There was no strong push back on it,” said Darcy, of the group’s reaction to the bannering reassignment. “This should not come as a big surprise and had been discussed. We openly sought input within the committee.”
“Some of our sponsors who have a significant investment in the sport sometimes feel that a company can come in on a lesser degree of investment with a contingency program and have those bannering rights and for those sponsors, it’s a big tilt on the value equation,” Darcy explained.
LOL, He said "some" of our sponsors and "sometimes feel" in the same sentence...LOL..
In my conclusion:
Some of the sponsors don't like the other small guys...So, they are willing to pay the money to put up banners to bluff the small guys out...
Did NHRA ever do a feature on Ray Skillman and the 1 million dollars he put down for kids to play sports in Indiana...
NHRA has some balls thats for sure..
http://www.ibj.com/ray-skillman-give.../article/28384