[danny waters sr]

I would say have tech at the wal-mart or shopping centers (malls ) of choice .this way the people at these locations could get some understanding of the do's and don'ts as well as see the cars up close and personal with the curriosity to go see these cars run.
Maybe have a live radio station to broadcast at these locations with ocasionally talking to some of the drivers and possibly some of the tech guys for some insight.and a few ticket give-a-ways