Doesn't get much cooler than a Hemi unless it's a Hemi with a Stick.. I really like the "grassroots" part of this quote.
Grassroots racers who compete in the Mopar HEMI Challenge are the foundation of drag racing, and the reason why Mopar is involved in the NHRA,” said Pietro Gorlier, President & CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand
http://www.streetfire.net/video/973-137_709593.htm