CLASS RACER FORUM - View Single Post - Why cant Sportsman Racing be like this on TV these days???

Curmudgeon · 02-11-2011, 04:19 PM

A reasonably smart marketing man could still sell S/SS racing as a viable niche program . S/SS should be marketed for what they are , modified production vehicles which LOOK LIKE the car in the average garage . That should be THE selling point . Everyone owns or has owned a Nova or station wagon or pony car . How many people have something in their garage that looks like a NASCAR C.O.T. or Force's Fuel Coupe ? We as devotees of class racing are missing a tremendous marketing tool . Never would class racing replace the Pro dog and pony show , but could be marketed as a 60 or 90 minute program . As far as IHRA or NHRA doing it , don't be naive , they already have a vested interest in what they are presenting now . The only hope is for someone to see a concept and fly with it .

02-11-2011, 04:19 PM	#2
Curmudgeon Junior Member Join Date: Jan 2011 Location: Asheville,N.C. Posts: 54 Likes: 0 Liked 0 Times in 0 Posts	Re: Why cant Sportsman Racing be like this on TV these days? A reasonably smart marketing man could still sell S/SS racing as a viable niche program . S/SS should be marketed for what they are , modified production vehicles which LOOK LIKE the car in the average garage . That should be THE selling point . Everyone owns or has owned a Nova or station wagon or pony car . How many people have something in their garage that looks like a NASCAR C.O.T. or Force's Fuel Coupe ? We as devotees of class racing are missing a tremendous marketing tool . Never would class racing replace the Pro dog and pony show , but could be marketed as a 60 or 90 minute program . As far as IHRA or NHRA doing it , don't be naive , they already have a vested interest in what they are presenting now . The only hope is for someone to see a concept and fly with it .