1968 Plymouth Road Runner

[Paul Ceasrine]

The famous 1968 Road Runner 'Beep Beep Horn'

Developed by the Spartan Corporation, for $10,000.

The first Road Runner horn was all back, with no decal.

Near the end of the 1968 production year, the decal with
"Voice of the Road Runner" was added.



Road Runner Fun Fact;
When Chrysler Corporation struck a deal with Warner Brothers
in 1967 for $50,000 for the rights to name the new car the 'Road Runner' and brand
emblems on the car, it was based upon a production number of
2500 cars......More or less, $20 per car.

Of course, sales for the 1968 production year reached numbers beyond Chrysler's wildest
dream at 46,000+.

And at Warner Brothers, viewership increased by over 28% for the Saturday Morning
Bugs Bunny & Road Runner Show,,,especially with males between the ages of 18 to 25....