Fox Sports-1: Better Advertisers & Cross Promotion

Tony Curcio · 02-14-2016, 10:41 AM

The pro show is clearly going to feature only pro categories, but you don't see minor league baseball featured on an MLB broadcast, so there is longstanding precedent.

I did see the NHRA show promoted heavily during the ARCA and Sprint Unlimited broadcasts- never saw a commercial for NHRA on ESPN.

And then was a better class of advertisers during the first four commercial breaks.
Bayer Aspirin, Taco Bell, LEGO, Kawasaki, E-Harmony, Helzberg Diamonds, Serta, Circle K, a pharmaceutical called Entyvio. It wasn't until the fifth break that they reverted to the usual NHRA sponsors, such as Lucas Oil, Traxxas, Lincoln Tech, LifeLock.

Better advertisers could lead to a larger available pool of team sponsors. This may not trickle down to sportsman classes, but it does improve the chances for a few sportsman standouts to move up to a pro category.

The FS-1 sportsman show will air this coming Thursday at 10:00 PM. That seems like the best time slot ever for the sportsman. It can only get better if it turns out to be more than just a TAFC & TAD program.

On the whole, this is progress, after 2 decades of stagnation.

02-14-2016, 10:41 AM	#1
Tony Curcio Member Join Date: Mar 2002 Location: West Chester, PA Posts: 271 Likes: 1 Liked 4 Times in 1 Post	Fox Sports-1: Better Advertisers & Cross Promotion The pro show is clearly going to feature only pro categories, but you don't see minor league baseball featured on an MLB broadcast, so there is longstanding precedent. I did see the NHRA show promoted heavily during the ARCA and Sprint Unlimited broadcasts- never saw a commercial for NHRA on ESPN. And then was a better class of advertisers during the first four commercial breaks. Bayer Aspirin, Taco Bell, LEGO, Kawasaki, E-Harmony, Helzberg Diamonds, Serta, Circle K, a pharmaceutical called Entyvio. It wasn't until the fifth break that they reverted to the usual NHRA sponsors, such as Lucas Oil, Traxxas, Lincoln Tech, LifeLock. Better advertisers could lead to a larger available pool of team sponsors. This may not trickle down to sportsman classes, but it does improve the chances for a few sportsman standouts to move up to a pro category. The FS-1 sportsman show will air this coming Thursday at 10:00 PM. That seems like the best time slot ever for the sportsman. It can only get better if it turns out to be more than just a TAFC & TAD program. On the whole, this is progress, after 2 decades of stagnation. __________________ Tony Curcio 1860 STK