1968 Plymouth Road Runner

[Dan Bennett]

Originally Posted by Paul Ceasrine

This was one of the advertisements that got the 'Beep Beep' going,
the mid-year addition of the 'hardtop Road Runner'.

Not sure if anyone remembers the color of the 'special Beep Beep horn'.
Purple,,,,

I'm glad you posted the ad as I hadn't seen it. It's interesting since it shows the car on chrome Magnum 500s. I positively remember my brother's 68 having the Magnums with the brushed aluminum trim rings. I remember it clearly since the 68 AMX I had at the time had the chrome versions and I always managed to get a rise out of him since he had the "cheap wheels".

As for the horn, I remember reading about the money that Mopar had to pay Warner Brothers in order to use the Road Runner image and the sound of the horn. I think they got away cheap compared with what Pontiac had to pay per car on the Trans Am.