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Originally Posted by Geerhead55
Good looking flyer, Michael. 10 bucks a day for spectators is much better than I was expecting, for all we'll get in return. Is there a 3 day pass available? Just planning ahead.
Danny Durham
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Regular admission price for Spectators and Crew is $15. We're producing thousands of $5-off discount coupons that will be distributed in various ways. They will be at the Detroit Autorama next week, the Motor City Hot Rod & Drag Racing Expo March 22-23, then later in the JEGS retail stores in Columbus, Grandpa's Garage in Springfield, OH, and more. There will be similar coupons running in the April issue of the PaperMINT coupon circular, reaching 300,000 homes in the Columbus market.
Each spectator flyer will have three $5-Off coupons on it, one for each day. People are more than welcome to pick up multiple flyers for family and friends. (Difference between "Crew" and "Spectator" is that spectators will not have Restricted Area wristbands) There's no particular 'weekend pass' discount. Rather than charge $20/day and then start discounting for 2-day or 3-day passes, we decided to keep it straightforward and simple at $15/day. Crew can purchase their restricted area wristband covering all three days at the gate on Thursday or Friday.
The discount program is intended to reach an outside spectator audience. Whatcha think, can we put 3,000 people/day in the stands?