[Michael Beard]

As I posted in one of those threads, "Guess we'll find out next spring... I plan to advertise the Northern Class Nationals toward a spectator market. New territory for me, but I believe there will be a return on investment, and I believe in THE SHOW -- that's you."

Among the many things we talked about in our meeting at the track yesterday was looking into the various media markets in the area (radio, billboards, retail stores, online advertising, car shows, cross-promotion of events, etc.) From the get-go, I've expected to do distribution of discount spectator tickets.